DRIVING COMMUNICATIONS WITH SOCIAL MEDIA
What We Do
Digital Strategy
We drive the online communications narrative through our unique model of peer-to-peer digital organizing. In collaboration with our clients’ existing team, we create attention-grabbing content. We then amplify it on all social media platforms through a digital field team, which we create and train, building support for our clients using both their network of supporters and ours.
Our model of peer-to-peer digital organizing takes advantage of social media platform algorithms to give our clients maximum exposure and engagement with minimal cost when compared to paid digital advertising. The EDG model engages and energizes our clients supporters and harnesses their creativity, which contributes to the virality of what we do. This distinguishes us from traditional digital firms which focus solely on placing paid digital ads. In fact, our model is an important compliment to a paid digital advertising program. Moreover, our model gives virality on platforms that do not allow paid digital ads or that are cost prohibitive.
In short, our digital communications model grows exponentially the online reach of our clients, improves their social media sentiment, and catches the attention of the media, thereby driving the communications narrative.
A recent example of the power of EDG’s approach is found in Congresswoman Kendra Horn’s 2022 campaign for US Senate in Oklahoma. EDG built the digital communications network from the ground up. Although this campaign received no financial support from the Democratic Party, EDG motivated 5,800 people to discuss the campaign online, amplified the campaign’s messaging to 111 million people, and increased positive sentiment towards her on social media to 74%, up from 54%. Paid digital advertising of this magnitude would have cost the campaign $4.7 million or more, and EDG was able to do it for a tiny fraction of that cost.
Brand Management
Whether you’re a campaign or a business, your brand and the image you project to the world is everything. EDG advises its clients on how to refine and protect their brands across all platforms and builds a community around them to support, amplify, and defend them.
Video Production
Videos which EDG has produced or collaborated on have produced millions of views on social media. EDG has a unique understanding of what drives views in today's social media landscape because it is at the forefront of digital relational organizing.
Crisis PR
Understanding the social media landscape is critical in times of crisis, and this is where EDG and its expertise add real value to your team. EDG coaches its clients on how to navigate online “cancel culture” and helps them build a team of dedicated supporters to defend them. EDG empowers its clients to change the narrative and get their messages out, even when under online attack.
